"Working with 1UP & Disruptive was an incredible journey. They truly understand how to bring fans closer to the action, and this Q&A session was a testament to their dedication and expertise."

Get up close and personal with Manchester City's finest: Nathan Ake, Raheem Sterling, and Ferran Torres. Join Etisalat's community in an exclusive Q&A session with the football legends.

Etisalat bridges the gap between fans and football icons. Tune in for an interactive Q&A session where Etisalat's community gets to ask their burning questions to Manchester City's Nathan Ake, Raheem Sterling, and Ferran Torres.

Man City & Etisalat

Q&A video in collaboration with Disruptive

We created a long awaited exclusive interview with Nathan Ake, Raheem Sterling, and Ferran Torres for their loyal supporters. Join Etisalat's community in an exclusive Q&A session with Manchester City's football legends.

Etisalat's community gets the opportunity of a lifetime to ask their questions directly to Manchester City's stars. Don't miss this unique interaction with Nathan Ake, Raheem Sterling, and Ferran Torres.

Join us for an unforgettable experience as Etisalat, in partnership with
Disruptive Productions directed by David Zennie, brings you closer to
the heart of Manchester City. In this exclusive Q&A video, you'll have the
chance to connect with football stars Nathan Ake, Raheem Sterling, and
Ferran Torres. Etisalat is dedicated to bridging the gap between passionate
fans and their football heroes.

"The collaborative effort with 1UP & Disruptive brought our digital journey to life. A testament to innovation and security."

Explore the brilliant minds behind the technology revolution in the UAE. Meet the designers, engineers, and digital architects shaping the future. Discover Etisalat's pioneering role in digital security and operations.

Join director David Zennie and Disruptive Productions on an illuminating journey through the world of Technology Design and Digital Innovation in the UAE. Witness how Etisalat leads in digital security and operations.

Etisalat

A digital documentary in collaboration with Disruptive

Meet the visionaries who are redefining technology in the UAE. This digital documentary takes you behind the scenes with the brilliant minds shaping tomorrow's innovations.

Discover Etisalat's role in safeguarding the digital landscape of the UAE. Explore the intricacies of digital security and operations in this collaborative documentary by Disruptive and director David Zennie.

A collaboration with Disruptive Productions presents

a groundbreaking cinematic masterpiece directed by 

David Zennie, showcasing Etisalat's digital evolution.

“1UP took charge of this build and delivered it with class. I love that they delivered before the due date and guided us through the entire process.”

Wanderers already had a mighty community and aesthetic and were looking for a Metaverse build that would meet the standards they had set.

This was our largest and most complicated Metaverse build to date. We utilized a team of 45 people to construct the world and design the quest and gameplay. After months of detailed work, the Wanderers world was finalized and ready to launch.

Wanderers

Adventure, Minigames 
& Spaceship Racing 

The team approached us looking for a racing adventure game in the Metaverse 

In space there is no time to waste, you hop straight into the action. Get yourself a space buggy and head to the racetrack right away.

15 Builders and 8 developers spent 155 days perfecting this masterpiece. This is one of our best works to date with details in every inch of the map.

More than 12 animators and modelers with years of experience in 
the industry united to creatively produce a cutting-edge piece of 
animation for Wanderers.

"Working with the team was an extraordinary experience, not just for the incredible visuals but for the journey through time they took us on."

Travel through time with Uber and be the first to experience the action. Are you ready to be ahead of time in style?

An adventurous skit for Uber, the company for all the places you want, to all the things you want to get, and for all the ways you want to earn. Available across the entire world, in real time, at the incredible speed of now.

Uber

The 15-second video advertisement 'Get Moving'

Step into our time-traveling Uber and experience a unique cinematic adventure. From classic films to epic sports events, immerse yourself in the excitement of being ahead of time.

Join Uber's cinematic adventure with director David Zennie as we explore the thrill of being ahead of time in various every day life scenarios.

A collaboration with Disruptive Productions brings you a groundbreaking
cinematic masterpiece directed by David Zennie for Uber.

Embark on an extraordinary journey with boxing legend Floyd Mayweather as he unveils the untold chapters of his life. In partnership with Disruptive, witness the seamless collaboration that brought this narrative to life.

In "The Legacy," immerse yourself in the compelling narrative of Floyd Mayweather's rise to greatness. Join him as he reflects on testing his skills against the best fighters worldwide, highlighting the pivotal moments that defined his unmatched career. The video seamlessly weaves together the elements of resilience, determination, and triumph.

Floyd Mayweather

Defining Greatness 
with Floyd Mayweather

video for Floyd Mayweather's NFT collection in collaboration with Disruptive

Explore the extraordinary journey of a boxing icon. "The Legacy" delves deep into Floyd Mayweather's unparalleled career, narrating the challenges and triumphs that shaped him into one of the greatest athletes of all time. Meet the man behind the gloves and witness the transformative power of hard work and dedication.

Discover the pinnacle of Floyd Mayweather's legacy as he shares the stories of his epic battles in the ring. "The Legacy" encapsulates the essence of Mayweather's career, showcasing his relentless pursuit of excellence. Immerse yourself in the world of a champion, transcending the boundaries of sport and becoming a symbol of determination.

The Legacy

Step into the ring of history with "The Legacy," a cinematic masterpiece that
unveils Floyd Mayweather's NFT Collection. Witness the convergence of
boxing brilliance and digital innovation, as Mayweather's story comes to life
through this groundbreaking presentation. In partnership with Disruptive,
this collaboration brings you an unparalleled glimpse into the legendary
journey of Floyd Mayweather.

"We had the pleasure of working with Themis Reit Chrysafidis on a video clip featuring Bored Apes, and I couldn't be more impressed with his directing skills."

Create Music helped release the NFT artist’s latest single and music video “Plastic".

This video clip features a dynamic and visually stunning transformation of the main character into a mutant. The animation is highly creative, with intricate details and unique design elements that showcase the artist's talent and imagination. The character's metamorphosis is portrayed in a fluid and believable way, with smooth transitions and a sense of power and energy.

Jimbo

The music video reached 1,5 million views in less than 2 weeks

The video is directed by the young Creative Director and Co-Founder of 1UP Nova, which has partnered with some of the most popular NFT and Digital characters in the world.

The video clip was competently produced by the 1UP Nova team, an esteemed digital agency comprised of award-winning animators, directors, and editors.

A group of 9 animators and modelers joined forces to apply their years 
of expertise into producing an impressive animation for the "GO" video 
clip. This carefully crafted assignment was finished in approximately 60 
days, exceeding the client’s expectations. This project stands as a 
pinnacle of some of our finest work.

We played a key role in shaping the collaborative identity between FaZe Clan and Lyrical Lemonade, blending the world of gaming and music into a unified creative vision. This partnership showcased the perfect synergy between two powerhouse brands, pushing the boundaries of culture and entertainment.

This collaboration between FaZe Clan and Lyrical Lemonade has brought together the best of both worlds—combining FaZe Clan's dominance in gaming and esports culture with Lyrical Lemonade's groundbreaking influence in music and visual storytelling.

FaZe & Lyrical Lemonade

the collab identity between FaZe Clan and Lyrical Lemonade

Dive into the groundbreaking collaboration between FaZe Clan and Lyrical Lemonade. "The Synergy" explores the intersection of gaming and music, showcasing how this unique partnership shaped new realms of creativity and influence.

Experience the visionary collaboration between FaZe Clan and Lyrical Lemonade. "The Fusion" takes you on a journey through the creative minds that blended gaming, music, and art to craft a new cultural movement.

In this visually captivating video, we unveil the exclusive FaZe Clan x Lyrical
Lemonade collaboration can. The camera focuses on the can, slowly spinning
against a sleek, futuristic backdrop. As the can rotates, vibrant graphics and
logos of both FaZe Clan and Lyrical Lemonade are revealed, highlighting the
fusion of gaming and music cultures.

"From the very beginning, I wanted to make sure this video would be memorable and I couldn't have done it without the amazing team behind it. The Product Placements in the video like the Beats Pill, MYX, MateFit and VSX Workout Clothes, became part of the story we portrayed and I believe they added an extra layer of excitement and artistry."

In Nicki Minaj's iconic "Anaconda" Music Video, the artful inclusion of Product Placement elevates the project to a seamless integration within the visual storyline. As the Queen of Rap commands the spotlight, she effortlessly demonstrates carefully chosen brand elements for more than 1 Billion individuals to see.


Our team got the tremendous opportunity to seamlessly blend brand personalities into a highly influential Music Video that engages viewers from start to finish. The Multi-Platinum solo, in partnership with Riveting Entertainment and Visionary Director Colin Tilley successfully influenced an immense audience to grow into customers for nearly a decade consecutively.

Nicki Minaj

Product Placement for Nicki Minaj, in collaboration with Syft

The Beats Pink Pill takes on a role beyond that of a mere portable speaker. It becomes the heartbeat of Nicki Minaj's unforgettable choreography, enhancing the rhythm of the video by mirroring the pulsating energy of the song. Additionally, the Beats Pill Speaker served as a highly effective promotional tool for Nicki Minaj's "The Pinkprint" album.

"Anaconda" finds a perfect companion in MYX, a brand synonymous with sophistication and sensuality that's Co-Owned by Nicki Minaj. The MYX Product Placement doesn't interrupt the video's narrative, it complements it. The beverage symbolizes the intoxicating themes of pleasure and shows that Product Placement can become part of the storytelling process itself.

Anaconda

Where Music, Artistry, and Brands unite: Unveiling the Anaconda 
Music Video's Product Placement with Nicki Minaj.

"Themis aka 'Reit the Director' has taken the lead on all creative for Plastic and the next few releases. Was able to bring all my visions to life without any hassle."

As a first order of business, Create Music helped release the NFT artist’s latest single and music video "Plastic".

"Plastic" was produced by Dream Addix and written by Jimbo and Suigeneris, a Trap and Hip-Hop artist who is a collaborator of Lil Skies. Suigeneris will be collaborating on the creation of all forthcoming records with Jimbo.

The music video reached 3 million views in less than 2 weeks

Its accompanying music video was directed by Themis 'Reit' Chrysafidis, Co-Founder of 1UP Nova. The creative studio brought the NFT character's vision to life in a never before seen style of work.

A team of over 18 skilled animators and modelers, each with many years of expertise, put their talents and creativity together to produce a unique animation for the "Plastic" music video.

Plastic

The 1UP Nova Studio manages to exceed the viewers' expectations 
yet another time with this venturesome music video.

“The team is not just great at building but the entire process of working with them is a unique experience.”

Choose between water, fire, wind and earth to battle for prizes and glory. Do you have the mental and physical fortitude to succeed?

A Metaverse expert, NiQu, wanted a Metaverse world for all of his Cool Cats friends to play in. The world is a Four Walls game with a Japanese Samurai lore and theme. You and up to 3 other teammates spawn in 4 sections of the world for your journey to embark.

Meow Club

Fight, Triumph 
& Experience The Metaverse

The battlefield to claim your glory amongst your friends

Load in 1v1 or bring all your friends. You pick a side and start preparing for battle. You will go through a series of crafting and setting up your battle gear, but as time passes the walls start falling down. As the last walls fall, one remaining player gets to win the battle glory.

Using ancient ruins and castles as inspiration, our team built the Meow Club within 10 days and coded it in 3. This build is more than a city, it is art in every detail applied to it. The team takes great pride in this project as it was truly inspiring for them to show the art they love.

A team of over 8 modelers and animators with honorable skills, collaborated
to combine their expertise and imagination in creating a groundbreaking
animation masterpiece for the Meow Club.

“This is all new to me, but Reit guided me through the process and kept me updated during the build.”

Initially, Octoverse wanted a classic seaside town with a few themed racetracks.

The 1UP Nova team worked tirelessly to bring this project to life flawlessly functional. The world was terraformed with build design and construction.

Octoverse

A Mario Kart-like game in the Metaverse

The mechanics of the racing game were fine tuned to ensure maximum enjoyment for their dedicated player community. We successfully delivered this project within an impressive timeframe of a little over a month.

10 Builders and 2 developers spent 40 days in the making of this project. Crafted so no detail is spared throughout the map. Inspired by Mario Kart, we wanted to create something that can be countless hours of fun.



A team of around 12 accomplished animators and modelers, 
converged their boundless creativity and skills to create the 
captivating Octoverse project.

Immerse yourself in opulence at Al Habtoor Tower, an iconic Dubai skyscraper. Explore luxurious apartments with breathtaking views and world-class amenities.

Join 1UP Nova as we showcase the epitome of luxury living in Dubai. Al Habtoor Tower stands tall, offering a lifestyle like no other with unmatched elegance and mesmerizing vistas.

Al Habtoor

A digital video presentation

Al Habtoor Tower offers a new standard of luxury living. Experience the Dubai skyline like never before, where every moment is a masterpiece.

Indulge in the epitome of sophistication. Al Habtoor Tower by Al Habtoor Group redefines luxury living with unparalleled views and world-class amenities.

Al Habtoor Tower

Pioneering Luxury Cinematography. Unveiling the unmatched 
grandeur of Al Habtoor Tower in Dubai. Witness the art of visual 
excellence in every frame.

“I really enjoyed working with 1UP, the whole experience was a delight. The team is so professional, they thought of everything and made this very turn key.”

Broketopia is a massive open-world of a modern multicultural metropolis that sets new standards in terms of visuals, complexity and depth.

We partnered with Broke Boyz to create the ultimate degen experience in the Metaverse. Broketopia was meant to be explored and enjoyed by their community as well as any players who are unfamiliar with the company. They were looking for a Las Vegas-like cityscape along with a working Casino which was sponsored by Deez Nuts NFT.

Broketopia

Drive, Play in the Casino
& Explore The Metaverse

The ultimate degen experience in the Metaverse

Jump into the gameplay straight away, B-Block will greet you at the start and help you get your quests started. Once finished you can head over to the Casino to try doubling your earnings. Updates are soon to come.

10 Builders and 2 developers spent 60 days building Broketopia. The build is thorough with lots of interiors and storylines. The team that worked on the project hid some easter eggs around the city. Can you find them?

A group of over 12 highly experienced animators and modelers came
together, pooling their skills and creativity for the creation of an innovative
and visually striking animation for the Broketopia project.

Companies that have trusted 1UP Nova